User Experience Management & Design, Master of Science

Product owners are at home in the IT industry. They decide on the development of a product and make quick decisions about which tasks their team should do first. Product owners should correctly understand the ideas of customers in order to design a plan for them, which they in turn bring to the development team. They work in the so-called Scrum Team. This means a process model for project and product management, especially in agile software development, but also in other areas.

UX is the abbreviation for User Experience and always arises when users interact with digital products. UX designers think their way into the users of an application. This is the basis for their concept, which they create for building a digital application. UX designers are therefore experts in the development of new products with a view to customer acceptance. The usability of the product plays a role here, as do its design and emotional components.

In the master's program User Experience (UX) Design & Management, the scientific examination of the user perspective is taught. This means that as a graduate you can find a job as a UX researcher. They master the methodology to research the behaviour of the users and know their needs and problems. You forward this information to product developers, marketing or designers. Among other things, you will support marketing in aligning campaigns in a more target audience-oriented and user-oriented manner.

Businesses should stay innovative to keep up with the competition. To ensure that innovative ideas are successfully implemented, companies hire innovation managers. They are less responsible for inventing new products and instead observe the market for new ideas and products and accompany the development process from concept to execution. You will work with colleagues from many areas: from company management, research and development departments, controlling, sales and marketing.

Did you particularly enjoy content such as market research and product marketing during your UX Design studies? If you would also like to work in a profession in which digital skills are important, the Online Marketing Manager profession is the right one for you. Otherwise, you can also work as a Marketing Manager designing campaigns for both online and offline channels. In marketing, you control content processes and create performance reports. The goal is to strengthen the company's brand and increase visibility.

UX writers are responsible for creating the terms that appear in the user interface of software applications. They ensure that the connections within the application are clear and that users can successfully use the marketing, sales and customer service software for themselves. You can provide products with details that inspire users and set the product apart from the competition. UX copywriters work in teams with product managers, designers and developers.

All companies have to face digital transformation. A qualified Chief Digital Officer or Digital Manager is required for this. They develop new products and services, new digital processes and business models. At the same time, the risks associated with digitization must not be ignored. They are hardly involved in day-to-day business but rather take care of overriding goals of digital transformation.